PANELS

Main Panel: Publisher of the Future

As we try to adapt our current business models with changing delivery models and products, what will publishers look like in the future? This panel will discuss how the ‘traditional’ publisher can sustain business, as well as how they will create and disseminate content.

David Carey, Group President, Condé Nast
Judith Curr, Executive Vice President, Publisher and founder, Atria Books, Simon & Schuster
Kevin Delaney, Managing Editor, Wall Street Journal Online
Jim Friedlich, Co-Founder and Partner, Zelnick Media
Andy Hunter, Editor, Electric Literature
David Steinberger, President and CEO, Perseus Books Group

Main Panel: Consumer of the Future

This panel will focus on the consumer of the future- who this person is, what content they will seek out and where they will look for content. It will discuss implications of new technology on consumers and consumption, sustainability of emerging technology platforms, and how fragmented content delivery models will affect these technologies.

Al Greco, Professor, Fordham University Graduate School of Business Administration
Peter Hildick-Smith, Founder and CEO, Codex Group
Jim King, SVP and General Manager, The Nielsen Company
Teresa Lunt, Vice President, Director of Computing Science Laboratory, Palo Alto Research Center
Keith Niedermeier, Lecturer in Marketing, The Wharton School
Bob Shullman, President, Ipsos Mendelsohn

Morning Concurrent Salon Panels:

> Future of Content

This panel will discuss the future of content as user-generated content gains popularity, as well as new consumption patterns and cost strategies for content (i.e. free vs paid).

Rafat Ali, Editor/Publisher, ContentNext Media
Jeremy Reed, SVP Content and Editorial, Demand Media
Sreenath Sreenivasan, Dean of Student Affairs, The Journalism School at Columbia University
James B. Stewart, Author, Columnist for The Wall Street Journal and SmartMoney
Katharine Zaleski, Executive Producer and Head of Digital News Products, Washington Post

> Value of Social Media

This panel will examine how social media and networks aid in the distribution and/or creation of content.

Chas Edwards, Publisher and Chief Revenue Office, Digg.com
Steve Ennen, Managing Director, Wharton Interactive Media Initiative
Kevin Lee, Yelp.com
Jennifer Preston, Social Media Editor, New York Times
Jai Singh, Managing Editor, Huffington Post

> Future of Books

This panel will discuss new book platforms, as well as new delivery methods for content and pricing models.

Ellen Archer, President, Hyperion Books
Michael Cader, Founder, PublishersMarketplace.com
Brendan Cahill, VP and Publisher, Open Road Media
Jason Epstein, On Demand Books
Steve Wilson, CEO, Fast Pencil

Afternoon Concurrent Salon Panels:

> Hyperlocal Content

This panel will examine geographic-specific content development mechanisms and how many platforms are moving to a model of “content by consumers for consumers.” As consumers narrow their focus, this hyperlocal strategy seems to create more super-niche markets.

Eric Bradlow, Co-Director, Wharton Interactive Media Initiative
Barbara Bry, Associate Publisher and Executive Editor, U.S. Local News Network
Mark Josephson, CEO, Outside.In
Rob King, Executive Editor, ESPN.com
Darian Shirazi, CEO, Fwix

Content Discovery & Promotion>

How are users finding the content they want whenever and wherever they want it? This panel will look at effective partnerships to help drive traffic and revenue for content, discussing various strategies that help generate more visibility of content.

Richard Baum, Global Editor, Reuters.com
Pete Fader, Frances and Pei-Yuan Chia, Professor; Professor of Marketing; Co-Director, Wharton Interactive Media Initiative (moderator)
Rajiv Jain, CTO, Corbis.com
Jason Jaynes, VP Marketing and Product Management, Pluck
Seval Oz Ozveren, VP Finance and Business Development, Cuil

Main Panel: Distribution of the Future: Mobility of Content

On this panel, speakers will talk about the transformation of content to a more mobile format, including phones and e-reading devices, as well as how to maximize the selling potential of a brand as new models of distribution emerge on social networks, blogs and other content networks.

Ken Bronfin, President, Hearst Interactive Media
Peter Farago, VP Marketing, Flurry
Alan Meckler, CEO, Web Media Brands
Chris Palma, Strategic Partner Development Manager for Content Acquisitions, Google
Mukul Pandya, Executive Director and Editor in Chief, Knowledge@Wharton Network
Alan Rambam, Founder and Chief Strategic Officer, MobileBehavior